How Do You Grow On ALL Your Social Media Platforms As A Beginner?
Yes, you can have it all as a newbie
I understand you’re looking to grow your social media platforms.
Whether that’s Medium, Instagram, Youtube, perhaps you’re looking to start a blog — I have solid advice for you on how to do it all. And do it WELL. These are tools and tips that I have personally been using to build my brand, and these WILL benefit you in your own journey of growth.
Pick your niche
There are several people who will say you need to have ONE thing and focus primarily on that one thing for success. I’m here for it. I understand it, and I stand behind it, however, I don’t believe you can ONLY have that one thing be your niche on all your platforms. For instance, perhaps you’re super into fitness, as well as food, and you love yourself a good shopping spree.
That right there is a recipe for a lifestyle niche.
Maybe you’re into health and wellness, but you’re really passionate about books and reading and writing.
Yet again, another recipe for a lifestyle niche.
I think lifestyle niches while broad — allow you to explore a wider depth in your creativity. You don’t need to primarily focus on fitness just because you see everybody else doing it. The value that you bring will be different than others.
I do believe that the lifestyle niche is slightly more challenging than specific niches because you do have to focus on a variety of different things. I know you’re up for the challenge though!
However, if you DO only want to do one specific thing, that’s great also. Slightly easier, and better for you because all of your platforms will consist of one thing, allowing you to become a master at it.
Personally, I felt restricted when I focused on only one thing. I felt like my creativity was limited and while, for instance, fitness may be a huge part of my life, I don’t eat, breathe, and sleep fitness. I have other interests and passions that I love and have knowledge on, therefore I felt like a lifestyle niche was the one for me.
Alright, now that we have picked our niche(s) we can move on to step 2!
Pick your poison
It’s time to pick your platform. Depending on what kind of brand you’re trying to create, this will force you to get out of your comfort zone.
Youtube was not my first choice — however, for what I am trying to build for myself — it was a necessary one. I know it may feel intimidating at first, but once you get comfortable with it, it’ll feel natural.
Medium is one of the greatest platforms for writers, utilize it.
Instagram, a lot of people say it’s dying. Maybe it is, maybe it isn’t. For now, it’s still working, so work it!
TikTok, the new thing! Perhaps this doesn’t align with your business or what you want to create, it’s still a useful tool for connecting with people and gaining traction.
Pinterest is HUGE! This is one of the top ways to gain a better following!
Twitter! tweet tweet
Creating your own blog — this is something you need in general. Having your own safe space to share and create content is essential to any content creator out there. It’s your place to simply be you.
Have one, have two. Have multiple is my suggestion.
Focus on BOTH quality AND quantity
Quantity is vital when you’re trying to grow as a content creator. People want to see that you actually have something to give them. They don’t want to go to your Youtube channel and only see 2 videos that were posted 3 weeks apart. Nor do they want to go to your blog and see 4 lonely articles you wrote.
People want QUANTITY and quality.
Seriously, the drastic difference in all of my stats over ALL of my social media platforms transformed immediately the instant I began releasing more content.
I produced articles DAILY, I created a schedule for my Youtube channel, uploading 3–4x a week. Along with posting DAILY on my Instagram and releasing new recipes 3–4x per week for my food blog.
I’m not saying you should post crap every day just to post something, but I am saying you’re going to have to start planning ahead in order to stay ahead and stay on top of your things. Running a business is hard, especially when you’re utilizing multiple social media platforms for it. However, the benefits will be greater.
Don’t post for the sake of posting, don’t film a video just because tomorrow is your uploading day and you need something quick, and don’t write a 2 sentence article because you messed around all day and didn’t take the time for your business. People will see that your work lacks effort and quality and they’ll see right through you.
Work hard, post daily, make a schedule. Follow it.
This ties into our next step.
Consistency is your BEST FRIEND
As I said, I noticed a significant difference in my stats once I started posting consistently.
I’m not saying you’re going to blow up, no. These things take time, they take effort, and honestly, sometimes it’s a little sprinkle of luck. However, if you’re ticking off all the boxes, if you’re doing everything that needs to get done, the odds will be in your favor.
You will see growth, you will see a return, and you will get the results that you wanted.
In the last month of being consistent and posting every single day, I have reached my goal subscribe count on Youtube, and the amount of reads I’ve received on Medium has surpassed my goal, (now we got new and bigger goals) and I’ve received over HUNDREDS of views on my food blog which used to get at most 15 views a day. That’s a win in my book!
The power of consistency and hard work will always overrank anything else. Do the work, even when you don’t feel like it, even when you’re tired or uninspired. Do it.
I want to touch base on this because this is something I struggled with for a long time on ALL of my platforms. I’m an introvert, a big-time introvert. So, engaging with other people's content never truly occurred to me because I don’t always make the effort to engage with others in real life essentially.
Not sure if that makes me sound weird, apologies if it does, but hello there is a reason why I’m a book nerd and I hide behind the screen, I’m an introvert! While I love people and I love helping others, interaction never came easily to me! It wasn’t until I began realizing that talking to people online, and building a community and relationships with others that also were interested in the things I was interested in, was actually the COOLEST thing on the planet. I have never been as happy as I am now simply from strangers (and now friends) telling me I inspired them in some shape or form through my blog posts, recipes, or videos.
Create value for others, it’s what will keep you going, and it’s what will engage others. Along with that, TALK to people.
The way I do this is I create a schedule that I follow every day. Yes, there are days where I don’t have time for one or two, but remember consistency is key.
I take 15 minutes out of my day to dedicate to Instagram. I post a photo of one of my recipes, I create a great caption either explaining why I love this recipe or how I made it, then I go on the explore page and I explore! I love seeing what other people are up to and what they’re cooking up, I try to say hello to at LEAST one person and engage with them. Sometimes I make a friend.
I also take 30 minutes and I dedicate it to Youtube. I watch my favorite YouTubers doing their thing and I make sure to show my support and I also explore new YouTubers. It’s important to support others in their journeys, also this is a great way to connect with others.
I take approximately 30–60 minutes reading articles on Medium and creating responses. I love reading more than anything so initially, I didn’t think about commenting simply because I just wanted to read. However, creating thoughtful comments not only shows support, but it creates a bond and a sort of connection. I am so in love with the fact that I’ve been able to find people online that share the same interests as I do.
There you have it! As you’ve noticed, those are 3 of my major social media platforms. Medium, Youtube, and Instagram. Along with that, I have a food blog that I have created, as well as a lifestyle blog that is currently under construction. I dedicate my day to these things because they are my life, my career, and my passions.
This is simply what works for me, and through trial and error, you will find what works for you. However, I have done my fair share of research and I know that these key concepts are ones that truly work!
If you’re wanting to grow and build an audience, just know it will take time! Just do what you can, and don’t stop pursuing your passions. I can’t wait to see you grow!